Market Research

Q: Q1: What is Vidlo and how does it optimize market research workflows?

A: Vidlo is a frictionless, web-based video capture platform that allows market research agencies and corporate insights teams to collect qualitative video feedback, asynchronous focus group responses, and unboxing experiences at scale. Instead of managing expensive logisitics for in-person interviews or dealing with low-engagement text surveys, Vidlo automates the collection of raw, high-emotion consumer sentiment directly through the user's browser.

Q: Q2: Do research participants need to download a specific app or register to provide video feedback?

A: No, absolutely not. High attrition rates are the biggest challenge in digital market research. Vidlo features a zero-friction workflow: panelists or consumers simply scan a QR code on product packaging or click a secure link embedded in an email, survey tool (like Qualtrics or Typeform), or SMS. Their smartphone or desktop browser opens the camera instantly, letting them record their response in seconds without app downloads or account sign-ups.

Q: Q3: How does Vidlo process qualitative data from large volumes of video submissions?

A: Our Experience Engine and higher tiers come equipped with an advanced Automatic AI Transcription engine. The moment a consumer submits a video, the platform automatically transcribes the audio into text. This enables research teams to run sentiment analysis, identify recurring thematic keywords, and parse hours of qualitative consumer responses instantly from a centralized dashboard, significantly speeding up the data-coding phase.

Q: Q4: Can Vidlo capture demographic and structured data alongside video responses?

A: Yes. Vidlo can act as a comprehensive first-party data capture tool. Before or after a participant records their video feedback, you can prompt them to fill out custom metadata fields - such as age, gender, location, or product usage frequency. This structured data can be passed alongside the video payload via GTM or APIs into your internal data pipelines, BI tools, or BigQuery for deep cross-tabulation and analysis.

Q: Q5: How does Vidlo handle data privacy, participant anonymity, and global regulations like GDPR or CCPA?

A: Data compliance is a core pillar of our platform. Vidlo features a built-in, fully customizable digital consent and media release framework. You can embed your project’s specific NDA, privacy policy, or consent terms directly into the recording flow. Participants must explicitly grant permission before uploading, ensuring your legal team has fully documented compliance for data storage and qualitative analysis.

Q: Q6: Can we use Vidlo for mobile ethnography and in-the-moment product testing (IHUT)?

A: Yes, Vidlo is uniquely built for In-Home Usage Testing (IHUT) and digital ethnography. Because it operates seamlessly via mobile browsers, brands can print unique QR codes on prototype packaging or text links to panelists. Consumers can then capture organic, "in-the-moment" reactions during the exact second of unboxing, first-time product application, or real-world usage, bypassing the cognitive bias of retrospective surveys.

Get video feedback fast – and turn it into real insights

Go beyond surface-level answers. Vidlo helps you capture real customer responses – and understand what’s actually driving them.

What our clients have seen using Vidlo

increase in sales

0 %

What our clients have seen using Vidlo

increase in sales

0 %

How it works

What this unlocks

Content your audience can record and share in the moment

Faster qualitative insights

Deeper customer understanding

More context behind every response

Stronger research and decision-making

Surveys tell you what
Vidlo shows you why.

Traditional marketing is failing. It’s time to stop fighting the algorithm and start leveraging your greatest asset: your customers.

Pricing

Flexible plans for capturing and scaling video testimonials

The Signal

Small team moving beyond surveys. Capture real customer reactions and qualitative feedback to better understand your audience.

from $39 /month

1 Active Campaign: Capture real customer feedback

Video Responses: Replace static surveys with video

Up to 10 Video Responses / month

The Insight Engine

For research teams doing consistent studies. Focus on collecting and analyzing video feedback to improve decision-making.

from $99 /month

2 Campaigns: Test different prompts and audiences

Video Library: Organize and review responses

Automatic transcription for analysis

highest roi

The Intelligence Layer

For advanced teams. Focus on scaling insights across products and campaigns using structured, high-volume video data.

from $499 /month

High Volume Insights: Capture large-scale video feedback

Structured data collection

Up to 650 Videos / month

CRM & data integration

Enterprise

Individual price

Fully customized experience

FAQ

Got questions? We’ve got answers

What is Vidlo and how does it optimize market research workflows?

Vidlo is a frictionless, web-based video capture platform that allows market research agencies and corporate insights teams to collect qualitative video feedback, asynchronous focus group responses, and unboxing experiences at scale. Instead of managing expensive logisitics for in-person interviews or dealing with low-engagement text surveys, Vidlo automates the collection of raw, high-emotion consumer sentiment directly through the user's browser.

Do research participants need to download a specific app or register to provide video feedback?

No, absolutely not. High attrition rates are the biggest challenge in digital market research. Vidlo features a zero-friction workflow: panelists or consumers simply scan a QR code on product packaging or click a secure link embedded in an email, survey tool (like Qualtrics or Typeform), or SMS. Their smartphone or desktop browser opens the camera instantly, letting them record their response in seconds without app downloads or account sign-ups.

How does Vidlo process qualitative data from large volumes of video submissions?

Our Experience Engine and higher tiers come equipped with an advanced Automatic AI Transcription engine. The moment a consumer submits a video, the platform automatically transcribes the audio into text. This enables research teams to run sentiment analysis, identify recurring thematic keywords, and parse hours of qualitative consumer responses instantly from a centralized dashboard, significantly speeding up the data-coding phase

Can Vidlo capture demographic and structured data alongside video responses?

Yes. Vidlo can act as a comprehensive first-party data capture tool. Before or after a participant records their video feedback, you can prompt them to fill out custom metadata fields - such as age, gender, location, or product usage frequency. This structured data can be passed alongside the video payload via GTM or APIs into your internal data pipelines, BI tools, or BigQuery for deep cross-tabulation and analysis.

How does Vidlo handle data privacy, participant anonymity, and global regulations like GDPR or CCPA?

Data compliance is a core pillar of our platform. Vidlo features a built-in, digital consent and media release framework.

Can we use Vidlo for mobile ethnography and in-the-moment product testing (IHUT)?

Yes, Vidlo is uniquely built for In-Home Usage Testing (IHUT) and digital ethnography. Because it operates seamlessly via mobile browsers, brands can print unique QR codes on prototype packaging or text links to panelists. Consumers can then capture organic, "in-the-moment" reactions during the exact second of unboxing, first-time product application, or real-world usage, bypassing the cognitive bias of retrospective surveys.

Can we hide or lock video to ensure research confidentiality?

Yes, 100%. Unlike consumer-facing platforms that focus solely on public social proof, Vidlo gives you complete control over data visibility. For market research and proprietary insights projects, all submitted videos go straight into your secure, private Vidlo dashboard. Social sharing and website embed features can be completely disabled, ensuring that sensitive consumer feedback, prototype testing data, and market insights remain strictly internal

FAQ

How does Vidlo help increase student enrollment and application rates?

Vidlo bridges the gap between institutional marketing and student reality by capturing authentic "day-in-the-life" stories and student testimonials. By embedding these relatable, peer-to-peer videos on your program pages and recruitment landing pages, you build the immediate trust and social proof necessary to turn prospective leads into enrolled students.

Can we use Vidlo to engage alumni for fundraising and networking campaigns?

Absolutely. Vidlo makes it effortless to capture high-impact alumni success stories and "giving back" testimonials without the need for a film crew. You can automate video requests via email or QR codes at homecoming events, allowing alumni to share their career achievements and institutional impact in a way that resonates deeply with donors and current students.

Does my community need technical skills or an app to record their stories?

Not at all. Whether it’s a busy faculty member, a student on campus, or a remote alum, they can record their branded video in seconds directly through their mobile browser. There are no apps to download and no logins required, ensuring that you capture the highest volume of authentic stories with zero technical friction.

How does the automated branding feature work for educational institutions?

Maintaining brand consistency is vital for schools and universities. Vidlo automatically applies your institution’s official logos to every student-generated video. This turns raw, authentic moments into professional, marketing-ready content that is instantly ready for use across your social media channels, campaigns, or website. If you’re looking for a more custom experience, we can also create branded video frames or filters tailored to your institution.

Can Vidlo be used to gather lead data alongside video content?

Yes, Vidlo is more than just a video tool; it’s a lead generation engine. Each campaign allows you to capture valuable data such as names, emails, and program interests alongside the video recording. This allows your admissions or marketing team to turn every student story into a qualified lead that can be nurtured through your existing CRM.

Turn customer feedback into real understanding

The most valuable insights aren’t written – they’re spoken. Capture them. Analyze them. Act on them.