UGC for Tourism Marketing: Boost Your Travel Brand with Vidlo

Vidlo makes it easy for tourism brands to capture authentic UGC — turning real traveler experiences into the social proof that drives bookings.

By doing a UGC Vidlo campaign, you will:

How Vidlo
Works

If you answer yes to any of these questions, you need a Vidlo Campaign!

Yes

Features of Vidlo:

You can create a campaign in 5 minutes

You can customize the campaign to match your city’s look and feel

Allow your customers to quickly create user generated content around how much they enjoyed being in your city

Provide your customers with a prompt so they know what to do in their video, and where to take the videos

Capture all the videos and data in your dashboard for easy access

Benefits of Vidlo:

People are more likely to visit your city if they see people enjoying your experience

Vidlo allows your customers to create user generated content in minutes so it won’t take away from their experience in your city

You can use the content they make in marketing campaigns, ads, and more!

FAQ

How do I find top UGC travel content creators?

With Vidlo, you don’t need to search for influencers or hire travel creators. Our platform empowers real travelers to become your storytellers. By sharing a simple link or QR code, you can easily collect video content from tourists during or after their visit—no production crew needed. These authentic moments turn into powerful content for social media, websites, and tourism campaigns.

What kind of UGC for tourism brands can Vidlo create?

Vidlo helps you collect a variety of UGC that captures the spirit of your destination: Arrival and first impressions Scenic views or hidden gems Tour experiences or day-in-the-life footage Food and culture highlights Reactions to events or local attractions This content can be used for ads, organic posts, or even in welcome campaigns for future visitors. Arrival and first impressions Scenic views or hidden gems Tour experiences or day-in-the-life footage Food and culture highlights Reactions to events or local attractions This content can be used for ads, organic posts, or even in welcome campaigns for future visitors.

What are the benefits of UGC content for tourism marketing?

UGC builds emotional connection, increases trust, and drives tourism growth. 85% of people say visual UGC is more influential than brand photos or videos when planning a trip (CrowdRiff). UGC is cost-effective and delivers higher engagement on platforms like Instagram and TikTok. It showcases real experiences, which helps inspire and convert future travelers. 85% of people say visual UGC is more influential than brand photos or videos when planning a trip (CrowdRiff). UGC is cost-effective and delivers higher engagement on platforms like Instagram and TikTok. It showcases real experiences, which helps inspire and convert future travelers.

How does UGC impact tourism marketing?

UGC turns visitors into advocates—and that has a major impact. Destinations that feature traveler-generated content see up to 4x more engagement than traditional marketing efforts (TourismTiger). 76% of travelers say seeing content from others influenced where they decided to visit (Stackla). It builds credibility and FOMO by showing what future visitors could experience firsthand.

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