From Persuasion to Credibility: Shifting Your Marketing Strategy to Let Your Customers Do the Selling
Credibility-driven marketing is emerging because something fundamental is breaking in...
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Scaling Trust in B2B: How to Automate Case Study Production Without the 3-Month Lead Time
In B2B, trust is the real bottleneck. Sales cycles rarely...
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High Production vs. High Trust: Why “Raw” Video Testimonials Outperform Studio-Quality Ads
Studio lighting. Perfect scripts. Brand-approved backdrops.Viewers recognize it instantly: this...
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How to Increase Landing Page Conversion Rates with Video Social Proof
Traffic is coming in.CPC is rising.Bounce rates are high.Conversions are...
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Are Testimonial Tools Enough in 2026?
For years, testimonial tools were considered the go-to solution for...
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Why Video Testimonials Don’t Work (And When They Do)
Video testimonials are one of the most frequently recommended marketing...
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Customer Story Video Production vs. Scalable Customer Video Collection
If you want to influence buying decisions today, customer stories...
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Video Testimonials on Website: How to Increase Trust & Conversions
Most websites don’t fail because the product is bad —...
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Most Tools Help You Make TikTok UGC. Vidlo Helps You Collect It.
Every brand wants more TikTok UGC. You want real customers...
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Testimonial Collection Shouldn’t Be This Hard: Why Emails and Forms Don’t Work Anymore
Every marketer, founder, and CX leader knows this feeling. You...
