Why to Use Unboxing Videos?
Unboxing videos are more than just trendy internet content; they’re a powerful tool for eCommerce brands looking to build trust, excitement, and engagement with their audience. Why? Because they offer a raw, authentic look at a product, often in the hands of a real customer or influencer. The viewer gets a front-row seat to the product’s packaging, features, and initial impressions—all of which contribute to purchase decisions.
Quick Stats on Their Popularity:
▪️ According to a Google study, unboxing videos on YouTube saw over 90 billion views globally in 2020, with the number still climbing.
▪️The majority of consumers (62%) claim that video content—especially unboxing—heavily influences their purchase decisions.
▪️eCommerce brands that leverage unboxing videos have reported increased customer engagement rates by as much as 84%.
The magic of unboxing videos lies in their ability to create a sense of ownership for the viewer. By showing a product in a relatable, real-life setting, they establish trust, highlight features, and even trigger emotional responses, making them particularly effective for eCommerce brands.
Key Elements of a Successful Unboxing Video
Creating an impactful unboxing video requires careful attention to certain key elements. Whether you’re working with influencers, customers, or in-house creators, these components are essential for making your video stand out:
Clear Visuals: The star of the show is the product, so it’s crucial that your visuals are clear and well-lit. Avoid cluttered backgrounds and shaky camera work that can distract viewers.
Authentic Reactions: One of the reasons unboxing videos work so well is because of the unscripted, authentic reactions of the person unpacking the product. These reactions can convey excitement, surprise, or even disappointment—all emotions that resonate with viewers.
Detailed Product Information: While the visuals may grab attention, viewers stick around for the details. Ensure the video provides thorough information on the product’s features, uses, and benefits.
Engaging Storytelling: A good unboxing video tells a story—whether it’s about the product’s journey from package to hands-on use, or the experience of discovering something new. Storytelling hooks the audience and keeps them watching until the end.
Pacing: While it’s tempting to rush through, pacing is everything. A slow, deliberate pace that savors the unpacking moment can increase viewer anticipation and keep them engaged longer.
Creative Unboxing Video Ideas
There are countless ways to craft an unboxing video that resonates with your audience. Here are a few creative approaches:
The Suspense Builder
This type of unboxing video plays on the anticipation factor. The video starts by teasing the packaging without revealing the product too soon. The unboxer slowly unveils each layer of packaging, building suspense with every second. This approach works especially well for high-end products, limited-edition items, or exclusive drops where the reveal itself is part of the appeal.
Example: A luxury handbag being carefully unwrapped, with close-ups of its dust bag, branded box, and intricate packaging details.
The Comparison Unboxing
In the eCommerce world, comparison videos are gold. In this format, the unboxer showcases two similar products from different brands and compares their packaging, features, and overall value. This approach is great for tech gadgets, fashion items, or beauty products.
Example: An influencer comparing two smartwatches side by side, discussing their pros and cons as they unpack and set them up.
The Tutorial Unboxer
Unboxing videos that double as tutorials are highly effective for eCommerce products that require some assembly or setup. The unboxer not only reveals the product but also shows how to use it. This approach provides added value to the viewer by offering a mini-tutorial within the unboxing.
Example: A video that unboxes a kitchen gadget and walks through its features, demonstrating how it simplifies meal prep.
The Themed Unboxing
For brands looking to create an immersive experience, themed unboxing videos are a great way to engage audiences. The unboxing is tied to a particular event, holiday, or trend, with the unboxer adding special effects, music, or even costumes to enhance the theme.
Example: An unboxing of a subscription box with a “summer beach” theme, featuring sun hats, skincare products, and tropical music in the background.
Examples of Influential Unboxing Videos
Apple iPhone Unboxing by Unbox Therapy
In the world of eCommerce, Apple’s iPhone unboxing videos are legendary. Unbox Therapy’s unboxing of the latest iPhone not only highlights the sleek packaging but also dives into detailed comparisons with earlier models. The clear visuals, product features, and authentic reactions make it incredibly influential.
Amazon Echo Dot Unboxing by Jordan Keyes
This video showcases the Echo Dot’s setup process, offering a seamless transition from unboxing to real-world use. It stands out because of its practical nature, where viewers not only see the product but also learn how to use it immediately.
Beauty Box Unboxing by Allure
The beauty industry is particularly effective with unboxing videos. Allure’s subscription box unboxing video highlights the array of products inside while offering real-time reviews of each item. This is particularly effective for eCommerce brands, as it encourages viewers to purchase based on authentic reactions and personal testimonials.
Tips for Creating Impactful Unboxing Videos
▪️ Lighting is Everything: Ensure your product is clearly visible by using natural light or ring lights.
▪️ Focus on the Details: Give close-ups of key features like packaging details, textures, and materials to draw the viewer in.
▪️ Engage the Audience: Speak directly to your viewers, addressing their potential questions about the product’s functionality, size, or usability.
▪️ Incorporate Brand Messaging: Ensure the video subtly integrates your brand messaging, whether it’s through a tagline, logo placement, or narrative. This will help strengthen brand recall.
▪️ Leverage Influencers or UGC: Partner with influencers or encourage your customers to create their own unboxing videos, as user-generated content (UGC) can increase trust and authenticity.
Leveraging Unboxing Videos as Testimonials
Unboxing videos don’t just showcase products—they also serve as powerful testimonials. When customers film themselves unboxing a product, their reactions offer social proof that can significantly influence other potential buyers. The excitement, satisfaction, and authenticity captured on camera make for compelling, user-generated testimonials that can build trust and drive conversions.
Introducing Vidlo: Collecting and showcasing these unboxing video testimonials can be done effortlessly with tools like Vidlo, which allows eCommerce brands to gather videos from customers with ease. With Vidlo’s platform, you can create a campaign where customers submit their own unboxing videos via a simple link or QR code. These videos can then be shared across your website and social media, adding an extra layer of authenticity to your marketing strategy.
Using Vidlo for Unboxing Testimonials: Set up your campaign by encouraging customers to film their unboxing experience and submit it through Vidlo. From there, you can collect, curate, and share these testimonials to build credibility and enhance your brand’s presence.
Unboxing videos are a dynamic way to engage and influence your audience, particularly in the eCommerce industry. With the right mix of creativity, attention to detail, and authenticity, these videos can create lasting impressions that drive purchases and build customer loyalty. By leveraging tools like Vidlo, brands can easily collect, showcase, and amplify the power of unboxing testimonials. Start incorporating unboxing videos into your strategy today, and watch your influence grow!
