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Video testimonials are a game-changer for brands because people trust people. They allow potential customers to see and hear satisfied customers, feeling the emotion conveyed through their voice, tone, and facial expressions. In fact, 79% of people use video testimonials to learn more about a business and its product or service.
When you create your video testimonial campaign, there are a couple of best practices you should implement to capture more video testimonials from your customers.
Be Clear on Your Content Strategy
Before you start your video testimonial campaign, develop a clear content strategy outlining the types of content you need from your customers. This could include testimonials focusing on different aspects of your product or service, such as usability, customer support, or unique features. By knowing the type of questions to ask your customers, you ensure their responses are relevant and provide valuable insight to grow your business.
Ask Your Brand Advocates
While you can ask your customers for video testimonials at various touch points, it’s particularly effective to directly ask your loyal brand advocates. These customers are already enthusiastic about your brand and genuinely love your products or services. Reach out to them and invite them to share their experiences. Because they are your brand advocates, they will likely be eager to provide a video testimonial. Their authentic testimonials can resonate strongly with your audience.
Capture More Testimonials with Incentives
Some customers may be camera-shy or feel they don’t have time to record a video. To motivate them, consider offering incentives such as rewards, discounts, or promo codes in exchange for a testimonial. It’s a win-win situation for both parties; they receive a token of appreciation from you, and you get a testimonial that can take your brand to new heights.
Example of Incentives:
- Small gifts
- Discount codes
- Rewards
- Promo codes
- Being showcased on your website or branding
Why You Need to Leverage Video Testimonials
- Build Trust and Credibility: Video testimonials provide authentic, first-hand accounts of customers’ experiences with your product or service. According to a survey by BrightLocal, 88% of consumers trust online reviews and testimonials as much as personal recommendations.
- Showcase Social Proof: Video testimonials are powerful social proof of your product or service’s value and effectiveness. By showcasing them on your website, social media channels, email campaigns, and proposals, you can effectively influence potential customers.
- Increase Conversion Rates: Research from Wyzowl reveals that 84% of consumers have been swayed to make a purchase after watching a brand’s video testimonial. By captivating customer stories into your marketing strategy, you ignite excitement and motivation in your audience, fueling a surge in sales and revenue for your brand.
Let’s Recap and Take Action
To capture the most video testimonials, be clear on the types of videos you need, leverage your brand advocates, and incentivize your customers to participate.
Are you ready to create your video testimonial campaign? Tap here.
