In recent years, QR codes have risen in popularity due to how easy they are to use. In the entertainment industry, QR codes allow viewers to easily access content wherever they are. For example, movie marketing is about how your company can promote and advertise your film. Utilizing social media and QR codes ensures broader reach for marketing efforts despite potential challenges. In addition, QR codes make it easier for viewers to create content around your movie.
Let’s look at some examples of how your company can use QR codes in movie marketing.
Movie Posters
⚫️ Movie posters can be viewed by many people based on their location. But most people will forget about a poster they just saw. If they spot a QR code on a poster, they can scan for movie details—release date, show locations, and the cast—quickly and effortlessly. This information would be a lot to put on a poster and can take up a lot of room. By using a QR code, you are allowing the main focus of the poster to be on the visuals and are giving the viewers an easy way to learn more information.
In the design of this poster, they included a QR code that allows people to watch the trailer for the movie.
Movie Trailers
⚫️ When people see a movie trailer, they might want to watch the movie but forget the name of the film. Putting a QR code in your movie’s trailer allows the viewer to learn more information quickly and easily. Plus, this ensures they can refer back to the movie’s details whenever they want.
Throughout the trailer, there are QR codes that show up quickly, such as this screen shown towards the end of the trailer.
Movie Theater
⚫️ A great way to use QR codes is to put them on napkins and popcorn/soda containers in the theater. Many theaters have branded food containers, and placing a QR code on them allows the customer to quickly scan it while waiting for the movie to begin.
Use as a ticket
⚫️ Many movie theaters allow customers to scan a QR code as their ticket if they buy the ticket online. This allows your company to personalize the ticket design and brand it toward the film you are watching. Another way to use a QR code is to have it on the ticket and encourage customers to scan it to access more information about the film or access exclusive content.