Traffic is coming in.CPC is rising.Bounce rates are high.Conversions are flat. If this sounds familiar, the issue probably
Both video testimonials and case studies are forms of social proof.Both are widely used in B2B marketing.And both
Most brands collect video testimonials.Then park them on a website page.And never use them again. Here’s the missed
Anyone can generate content now — AI has made that effortless.But trust? Trust has never been harder to
Brands love video testimonials.Legal teams don’t.And marketing gets stuck in the middle — excited about customer videos, but
The debate between video testimonials and written reviews has been going on for years.But most of these conversations
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