It’s no secret that video marketing is one of the best ways to build trust with your audience. Thanks to tools like Vidlo, collecting video testimonials and user-generated content (UGC) from your community is easier than ever.
Collecting video testimonials from your clients and customers is just the first step. After you gather your video testimonials, it’s important to use them across your marketing to maximize their impact.
You’ve worked hard to get your clients to share their stories on video. In this article, I’m going to give 3 ways to repurpose those video testimonials across your marketing so that you can extend the life of your content and build trust with new leads.
Talk Your ‘Ish on Social Media
Social media platforms like Facebook, Instagram, and LinkedIn are goldmines for connecting with your audience and building brand credibility. One stellar way to repurpose video testimonials is by incorporating them into your social media content strategy. Here are a few ideas on how to use video testimonials across your socials:
- Pin a testimonial to your profile so that new followers, and profile lurkers, can hear directly from your clients on why they should consider working with you.
- Post a Story and/or Feed post
- Create a Reel with various video testimonial clips
- Build a YouTube Playlist with all client testimonials
As you attract new followers on social media, it’s important to make sure they also hear from people who already enjoy working with you.
Add Storytelling to Your Emails
Email marketing remains one of the most effective channels for nurturing leads and driving sales. Injecting video testimonials in email marketing adds a dynamic layer that captures attention, builds trust, and reduces friction before the click. When placed with intent, these customer voices don’t just decorate emails — they actively shape buyer expectations. Here are a few high-impact places to repurpose video testimonials in email marketing:
- Welcome Sequence for new subscribers
- Sales Emails
- Within your weekly broadcast emails
- Promotional emails after a live webinar or challenge
When someone gives you their email address, it’s an invitation to learn more about how you can help them solve their problems by providing them with valuable information. Hearing a story from a client that was in their EXACT same position they were in before hiring you could be the extra push your leads need to book that call or buy your course.
Amplify Your Impact with Facebook Ads
As a Facebook Ads expert that has generated $150 Million in sales with ads, I can attest to the immense power of video content in ad campaigns. I always advise my clients to test a mix of video and static ads to maximize performance.
According to Zight, Facebook video ads get more clicks than static ads. They also autoplay in the feed which helps to capture attention.
Integrating compelling video testimonials into your Facebook Ads not only grabs users’ attention but also fosters credibility and social proof.
Here’s a couple of ways to use video testimonials in your Facebook Ads:
- Retarget people who have visited your site or sales page with testimonials from happy clients
- Showcase someone who has downloaded your freebie talking about how valuable it is to generate leads
How to Use Testimonials in Facebook Ads for Courses and Coaching
Course creators and coaches sell a transformation, so the best testimonial ads show a student who was in the viewer’s exact situation:
Lead with the “before”: Open with the student describing the problem they had, so the right viewers recognize themselves in the first seconds.
Show a specific result: “I booked my first three clients in a month” is more convincing than “This course was great.”
Match the testimonial to the audience: Use beginner testimonials for cold audiences and results-focused ones for retargeting.
Answer objections: Clips about time, price, or “I wasn’t sure it would work for me” are ideal for people who visited your sales page but didn’t buy.
Keep it short and captioned: 15 to 45 seconds with captions works best in the feed and in Stories and Reels placements.
For more ad ideas, see these testimonial advertising examples.
Put Testimonials on Your Website and Sales Pages
Your website is where interested leads go to decide. Place one relevant video testimonial near each key call to action, add a testimonial section to your sales and pricing pages, and keep a full wall of customer stories for people who want more proof. Here are more ideas on how to display testimonials on a website.
Bonus Ways to Repurpose Testimonials
Here’s a quick list of more ways I repurpose video testimonials to grow my marketing consulting agency:
- Proposals for New Leads
- Sales Page for my Facebook Ads course
- My Website
- During Webinars & Presentations
- Convert a video testimonial into a blog, case study or written testimonial
By incorporating at least one of these suggestions into your marketing arsenal, you’ll unleash the full potential of video testimonials to propel your business to new heights! Remember, authenticity and storytelling are key to resonating with your audience and building lasting relationships. So, seize every opportunity to showcase the real-life experiences of your happy clients, and watch as your business flourishes with newfound momentum.
Frequently Asked Questions
How can I repurpose video testimonials?
Share them on social media (pinned posts, Stories, Reels, a YouTube playlist), add them to welcome and sales emails, use them in Facebook and Instagram ads, place them on your website and sales pages, and turn them into written quotes, case studies, and blog posts.
How do you use testimonials in Facebook ads for courses?
Use short, captioned clips of students describing where they started and the specific result they got. Show beginner stories to cold audiences and objection-focused testimonials to people who already visited your sales page.
Now, I’d love to hear from you! Which of these repurposing strategies are you most excited to implement in your business? Share your thoughts and questions in the comments below, or feel free to shoot me a DM.
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Article Written By: Stacy Reed, CEO of Stacy Zeal & Co.
To learn more about how to create a campaign that captures video testimonials, sign up for Vidlo’s free trial today!
