Most marketing copy is clear.Much of it is even persuasive. Yet buyers remain skeptical. The reason isn’t weak
Credibility-driven marketing is emerging because something fundamental is breaking in modern growth teams. Ads are sharper.Copy is more
In B2B, trust is the real bottleneck. Sales cycles rarely stall because buyers don’t understand the product.They stall
Customers browse comfortably.They add items to cart.They even start checkout. Then they stop. That last click—Pay now—is where
Studio lighting. Perfect scripts. Brand-approved backdrops.Viewers recognize it instantly: this is marketing. And the moment that recognition hits,
AI search has quietly changed what trust means online. The global LLM market was valued at $4.5 billion
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