Brands love video testimonials.Legal teams don’t.And marketing gets stuck in the middle — excited about customer videos, but
The debate between video testimonials and written reviews has been going on for years.But most of these conversations
Social proof isn’t just a marketing tactic — it’s the mechanism behind every decision users make. The true
More traffic is not your problem — and it never was.Brands pour money into SEO, ads, and content,
For years, testimonial tools were considered the go-to solution for building trust. They helped companies collect quotes, gather
Video testimonials are one of the most frequently recommended marketing tactics today. Nearly every growth playbook, CRO checklist,
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