High Production vs. High Trust: Why “Raw” Video Testimonials Outperform Studio-Quality Ads

Studio lighting. Perfect scripts. Brand-approved backdrops.Viewers recognize it instantly: this is marketing. And the moment that recognition hits,

How Video Social Proof Influences AI Search Engines and LLM Recommendations

AI search has quietly changed what trust means online. The global LLM market was valued at $4.5 billion

Traffic is coming in.CPC is rising.Bounce rates are high.Conversions are flat. If this sounds familiar, the issue probably

Both video testimonials and case studies are forms of social proof.Both are widely used in B2B marketing.And both

Most brands collect video testimonials.Then park them on a website page.And never use them again. Here’s the missed

🎧 Prefer to listen? Video testimonials are one of the most effective ways to showcase your customers’ experiences