Testimonials aren’t just compliments — they’re conversion engines. In 2025, customers trust real voices over polished marketing more than ever before. Studies show that video testimonials can increase purchase intent by over 80 percent, making authentic customer feedback one of the most valuable assets a brand can have.
But collecting testimonials manually — through emails, DMs, or survey links — is time-consuming and inconsistent. That’s why testimonial collection software has become a must-have for modern marketers. These platforms automate everything from collection to publication, ensuring that your brand captures real stories at scale.
And in today’s video-first world, testimonial software isn’t just about gathering quotes — it’s about gathering trust on camera.
Let’s explore what testimonial collection software is, why it matters in 2025, and which tools stand out for helping brands collect authentic stories that sell.
What Is Testimonial Collection Software
Testimonial collection software is designed to help businesses request, collect, manage, and publish testimonials across multiple formats — from video reviews and text quotes to user-generated content and social proof widgets.
Instead of chasing customers for feedback, these platforms automate outreach and streamline the entire process. Many offer branding tools, integrations with CRMs or e-commerce platforms, and analytics to measure impact.
The best testimonial collection tools make it easy for your happiest customers to record their stories anytime, anywhere — all while keeping your brand visuals consistent.
As digital marketing becomes more visual and personalized, automation and branding have become key to testimonial success. These platforms don’t just capture stories — they create scalable, shareable brand assets.
Why You Need Software for Collecting Testimonials in 2025
In 2025, credibility and convenience define marketing success. Sending customers a link to “leave a review” no longer cuts it. People expect fast, mobile-friendly, and authentic experiences — especially when sharing their voices on camera.
Modern testimonial software solves the biggest friction points by automating collection, keeping brand design consistent, and organizing submissions in one central place.
Why software for collecting testimonials matters now
Builds trust and credibility through real customer experiences
Saves time and simplifies the feedback process
Scales across multiple channels and campaigns
Creates ready-to-share content for social, websites, and ads
Manual testimonial collection can’t keep up with the speed of digital storytelling. The right software ensures your brand always has fresh, authentic stories to power marketing, sales, and social engagement.
Now, let’s look at the top testimonial collection tools leading the way in 2025.
7 Best Testimonial Collection Tools for Businesses
Each of these platforms offers unique strengths — from automation and integrations to video-first storytelling. The best one for you depends on your brand’s goals, audience, and content strategy.
1. Vidlo — Collect Authentic Video Testimonials Anywhere
Vidlo makes collecting customer testimonials effortless. Using just a link or QR code, brands can capture authentic video testimonials anywhere — no app, no login, no editing needed.
With Vidlo, users record directly from their mobile devices, and every video is automatically branded with your logo, colors, and campaign theme. The platform’s dashboard gives you full control to review, approve, and embed videos instantly.
Why marketers love Vidlo
No app or technical setup required
Seamless video capture across mobile, tablet, and desktop
Custom branding overlays for every submission
Campaign dashboard to manage videos and analytics
Perfect for e-commerce, events, hospitality, SaaS, and CPG brands
Vidlo is more than a testimonial platform — it’s a UGC engine that helps brands collect authentic customer stories and turn them into powerful marketing content.
Try Vidlo free today and start collecting authentic testimonials anywhere.
2. VocalVideo
VocalVideo is a popular platform for collecting structured video testimonials. It allows businesses to create templated question flows and automatically guide respondents through recording.
Pros
Ready-to-use templates for testimonial prompts
Built-in editing and video trimming tools
Automated follow-up and sharing options
Cons
Higher pricing tiers for advanced features
Less flexibility for brand customization
VocalVideo is great for organizations that want consistent interview-style video testimonials with minimal editing effort.
3. Trustmary
Trustmary helps brands gather both text and video testimonials and display them on websites using widgets. It integrates well with CRMs and provides conversion analytics.
Pros
Supports multiple testimonial formats
Deep integration with CRM and automation tools
Offers analytics to track conversion impact
Cons
The mobile user interface can feel less intuitive
More suited to established marketing teams than small businesses
Trustmary works best for brands seeking a comprehensive mix of review management and testimonial publishing tools.
4. Boast.io
Boast.io is a veteran in the testimonial space. It provides a reliable platform for collecting text, photo, and video testimonials through customizable forms and review widgets.
Pros
Supports multiple content types
Flexible integrations with marketing tools
Strong reputation management features
Cons
Setup can require technical assistance
Interface feels slightly dated compared to newer platforms
Boast.io is a solid choice for brands that want multi-format testimonial collection without needing heavy automation.
5. Endorsal
Endorsal is known for automating testimonial requests through smart email and CRM triggers. It includes social proof widgets that can be embedded on websites and landing pages.
Pros
Strong automation and Zapier integration options
Excellent for collecting quick customer endorsements
Easy to display testimonials with branded widgets
Cons
Not designed for high-quality video testimonial collection
More focused on text-based feedback
Endorsal is ideal for service-based businesses and SaaS teams looking for hands-off testimonial automation.
6. Testimonial.to
Testimonial.to has become a favorite among startups and small teams. It provides a simple, shareable link for customers to record video testimonials with ease.
Pros
Clean interface and fast setup
Straightforward video collection workflow
Easy link-based sharing
Cons
Limited branding customization
Does not include automatic brand overlays
If you need a lightweight tool for collecting casual video reviews, Testimonial.to is a solid entry-level option.
7. Senja.io
Senja.io focuses on simplicity. It supports text and short video testimonials with easy embedding and basic automation.
Pros
User-friendly interface
Affordable plans for small businesses
Works well for quick social proof collection
Cons
Lacks in-depth analytics
No advanced branding or AI-powered features
Senja.io suits creators and freelancers who want to capture a mix of text and lightweight video testimonials without complex integrations. If you’re exploring a Senja alternative, this makes it especially appealing for users who prefer simplicity over advanced UGC or branded video workflows.
How to Choose the Right Testimonial Collection Software
Choosing the best platform depends on your team’s goals and workflow. Here are the top factors to consider before making a decision.
What to look for in testimonial software
The type of testimonials you want to collect — text, video, or both
Ease of submission — ideally no login or app requirement
Branding and customization capabilities
Integrations with your CRM, email platform, or website
Analytics and permission management for compliance
Remember, the most powerful testimonial campaigns are often the simplest. The easier it is for customers to share their experiences, the more authentic your content becomes.
Best Practices for Collecting Authentic Testimonials
Technology helps, but authenticity wins. Follow these best practices to make your testimonial campaigns more impactful.
Use open-ended prompts like “What made you love this product?”
Ask for testimonials immediately after purchase or event participation
Keep brand design consistent across all submissions
Always secure consent and usage rights for marketing
Repurpose testimonials in email campaigns, paid ads, and landing pages
Authentic storytelling turns customers into ambassadors. The right testimonial collection software gives you the tools to capture those stories at scale.
Final Thoughts: Collect Testimonials Anywhere with Vidlo
Testimonials have always been the most trusted form of marketing — now, technology makes them easier and more powerful than ever.
Among all the testimonial collection software available, Vidlo stands out for its simplicity, mobility, and authenticity. You can collect video testimonials anywhere, from any device, with full brand control — all without requiring an app or technical setup.
Vidlo empowers brands to capture real customer stories, manage them from one intuitive dashboard, and turn them into content that converts.
Start collecting authentic testimonials anywhere — try Vidlo for free today.
