Client Type: National Conference Organizer
Goal: Drive ticket sales, engage attendees, and gather feedback—all through video content
Solution: Vidlo video campaigns before, during, and after the event
The Challenge
The conference team wanted to generate buzz before the event, engage attendees during, and collect actionable feedback post-conference. They needed a solution that was easy to use, didn’t require an app download, and could gather high-quality video content without slowing down their busy schedule.
The Strategy with Vidlo
1. Pre-Event Buzz Building
The team created a Vidlo campaign to capture short videos from speakers and panelists. Each video highlighted:
Why they were excited about the conference
What they would be speaking about
Local recommendations to explore the host city
These videos were shared on:
LinkedIn, Facebook, and email
UGC-style video ads targeting potential attendees
Result: These authentic videos gave the conference a face and voice, building FOMO and driving early ticket sales.
2. Real-Time Engagement During the Event
QR codes were placed around the venue and shown after panels, prompting attendees to:
Share takeaways from each session
React to key speakers or moments
To capture even more content, attendees received a follow-up email with a Vidlo link so they could record their thoughts at their convenience.
Result: Dozens of real-time attendee reactions and testimonials, perfect for post-event content and social proof.
3. Post-Event Feedback with Incentive
To keep the momentum going and build loyalty for next year:
Attendees were asked to submit a video with feedback and suggestions
In exchange, they received 50% off next year’s ticket
Result: The team gathered authentic insights to improve the experience while locking in future sales with a well-timed offer, increasing pre-sales by 25%.
The Results
50% More Content Captured: By streamlining how video content was collected at every stage
Increased Ticket Sales: Video ads before the conference boosted attendance
Higher Retention for Next Year: Personalized follow-up videos and promo codes secured early buyers
Why It Worked
With Vidlo, the conference team didn’t have to juggle multiple platforms or hire a film crew. They simply created a campaign, shared a link or QR code, and received branded videos ready to use across marketing channels.
The Takeaway
Whether you’re hosting a tech summit, cultural conference, or industry expo, Vidlo helps you turn moments into marketing- from speaker spotlights and city guides to attendee reactions and next-year hype.
Vidlo makes it easy to create, collect, and share the kind of content that drives awareness and ticket sales-without the hassle.
Ready to turn your attendees into your marketing team?
Sign up for a Vidlo campaign today and start capturing video content that sells your next event before it even begins.
