When a living music legend—boasting over 30 million records sold in the U.S. alone, kicked off her national tour, she partnered with Vidlo to supercharge fan engagement and expand her reach on TikTok. The goal? Capture authentic, user-generated video content that would not only celebrate the fans’ experience but also amplify her music across social platforms.
Challenge
The artist’s team wanted to create a memorable tour experience that would:
Invite fans to participate in the moment beyond the stage.
Make her music trend on platforms like TikTok.
Build a lasting emotional connection between artist and audience.
Collect meaningful content that captured real fan emotions and excitement.
Solution: An Interactive UGC Activation Powered by Vidlo
Vidlo collaborated with the artist’s creative team to design a branded, interactive signage experience at every tour stop. The experience featured:
A custom QR code fans could scan to access a special video recording experience.
A branded video effect filter designed exclusively for the tour, featuring one of the artist’s top songs as the audio overlay.
Easy way for fans to create and share content instantly to TikTok, turning the concert buzz into social momentum.
Fans danced, vibed, and recorded moments of joy, surrounded by the energy- all while helping amplify the artist’s music far beyond the venue walls.
Results
🎤 Thousands of user-generated videos were created across the tour, giving fans a creative way to celebrate their favorite songs.
🔥 TikTok saw a surge in posts using the custom video effect, driving increased visibility and streams for the featured track.
📈 The campaign generated serious FOMO for fans watching from home, boosting demand for tickets and merchandise.
💬 The artist’s team collected a goldmine of authentic, emotionally-driven content, capturing fans in their most joyful, music-filled moments.
Why It Worked
With Vidlo, the artist didn’t just perform, she co-created with her fans. The combination of an easy video tool, a custom-branded filter, and a live music setting helped turn attendees into active ambassadors, and every concert into a social content engine.
About Vidlo
Vidlo helps artists and brands transform live moments into viral movements. Using branded QR codes, video filters, and music overlays, fans can instantly create and share content that connects deeply and spreads widely. Whether you’re on tour, launching a new project, or hosting an event, Vidlo makes it easy to capture content that converts.
