You might be wondering, what exactly is UGC? UGC, or user generated content, is “…original, brand-specific content created by customers and published on social media or other channels” (HootSuite). UGC is a great way to have your patients express their experience with your company. Plus, it serves as a powerful marketing strategy to make your brand stand out against competitors.
Let’s take a look at how UGC can be utilized in the healthcare space:
Reviews Are Extremely Important
Put yourself in your patient’s position. You have an important problem that needs a solution. You might have had a bad experience with previous healthcare you received. This probably caused you to be more selective with who you get care from. According to Prophet, 81% of consumers are unsatisfied with their healthcare experience. This is why it is so important to maintain positive reviews, encourage satisfied patients to leave reviews and make sure you listen to dissatisfied patients to see what you can do better.
When selecting a place to get care from, many patients search for reviews! Many patients read testimonials from other patients about how they were treated at a certain health care facility. If your business has mostly bad reviews, potential patients will avoid your practice. According to Software Advice, “almost three quarters (71%) of surveyed patients use online reviews as the very first step to finding a new doctor, so your online reputation is often the first impression you make on many potential patients”. Also, according to INC, 84% of consumers trust reviews as much as personal recommendations. Capturing reviews from happy patients is cruical as people trust what other people have to say, more than they trust your brand. It is extremely important for your business to monitor reviews, and increase patient satisfaction when needed.
Video Testimonials > Written Testimonials
Testimonials are important, but what is more important is the format of them. Most of the time, testimonials are written. But, many people prefer to get information through video versus reading text. According to OneDay, “According to recent research, viewers remember 95% of a message when delivered by video, but only 10% by text”. Videos also have the ability to express emotion better than just words. Reading that someone is happy with the service they received is different from seeing the joy in someone’s face when they talk about how satisfied they are. By utilizing video testimonials, your brand will ensure that you capture potential patients’ attention before your competitors can.
Create Experiences For Patients
Creating a video testimonials campaign for your patients also helps your company form a connection with them.
By focusing on your patient’s experience at your facility, as well as after their appointment, you ensure that they are satisfied with their care.
One way to create an engaging experience is to email them after their appointment. Thank them for coming to your practice, and ask them for their feedback. To streamline this process, you can use pre-designed testimonial request templates, which help you craft the perfect message and ensure you’re asking the right questions.
You can provide them with a link that leads them to a site to share their feedback via video. Or, you can hand them a flier on their way out with a QR code for the site. To learn more about creating, and implementing, a UGC campaign, check out our guide!
Best timing for testimonial request
Timing plays a crucial role in making sure you capture authentic, meaningful feedback from your patients. A well-timed request not only increases the likelihood of a positive response but also helps you build trust and strengthen relationships with your patients. Here are some tips to guide your timing in requesting your testimonials.
Right After a Positive Experience
The best moment to request a testimonial is immediately after your patient has had a positive experience with your practice. This could be after a successful treatment, a great interaction with your staff, or a moment when they express satisfaction with your care. Catching them while the experience is still fresh ensures their emotions are authentic and vivid.
During Follow-Ups
Follow-up appointments or check-ins are another excellent opportunity. For instance, when a patient returns to discuss their progress or receives a clean bill of health, they are often in a grateful and reflective mindset. At this stage, they are more likely to provide thoughtful feedback and share how your care has impacted them positively.
When They Show Appreciation
Sometimes, patients express their gratitude naturally—whether it’s a heartfelt thank-you at the end of a visit or an email praising your care. These moments are golden opportunities. A simple response like, “We’d love to hear more about your experience! Would you mind sharing a quick video testimonial?” can go a long way.
Post-Appointment Communication
Engaging with patients shortly after their appointment via email or text is also effective. A thank-you email can include a link or QR code, making it easy for them to share their experience. For example:
“Thank you for choosing our practice! We’d love to hear about your visit. Share your thoughts in a quick video—it’ll take less than a minute!”
Providing convenience and immediacy increases the likelihood that they’ll take action.
Vidlo Makes UGC Easy
Now you might be wondering… what site can I use to gather all these video testimonials? Vidlo is the answer!
Vidlo allows you to create a UGC campaign within a few minutes. Even better, it will take your patients under a minute to create a video with your branding. By giving your patients a fun way to provide their feedback, they will be more inclined to provide you with a testimonial. Plus, all the videos they create get stored in your Vidlo dashboard for easy access. Your company can use these videos in your marketing, such as on your website, social media, in ads, and more! By amplifying their testimonials, you show your patients that you care about them, and their happiness.
Your practice can also ask them for information such as their name, zip code, or which doctor they saw. This will allow your facility to understand more about them.
User generated content is a great way to connect with your patients, and show them you care. Video based testimonials allow your patients to express how they feel about the service they received. These videos serve as social proof that your practice provides quality care. So, what are you waiting for? Go to vidlo.video today to create your UGC campaign!
