Video isn’t just a “nice to have”—it’s essential. From boosting conversions and click-through rates to building trust and helping customers visualize products in action, video is the new king of content. Whether it’s a product demo or a heartfelt customer review, the right video can instantly increase your sales and brand loyalty.
Vidlo makes it easy for ecommerce brands to collect authentic video testimonials and product videos from real customers—content that performs just like the best ads we’re about to explore.
Why Ecommerce Video Ads Work (Backed by Data)
The rise of ecommerce video marketing is driven by one thing: performance. Shoppers want more than product images—they want to see how it works, hear what others say, and feel the value.
93% of brands say they’ve landed new customers through video on social media.
Product videos can increase conversion rates by up to 80% on landing pages.
Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
Types of Ecommerce Video Ads:
Product Demos – Show your product in action
Customer Testimonials – Real people, real results
Unboxing Videos – Builds anticipation and excitement
Explainer Videos – Break down your brand’s value
💡 With Vidlo, brands can collect real customer videos in minutes—perfect for ecommerce ads that feel authentic and drive sales. Learn more about why product testimonials are reliable.
Best Ecommerce Video Ads Examples That Convert
1. Memorable Storytelling
Brand: Dollar Shave Club
Their iconic launch video mixed humor, personality, and a clear product pitch into one unforgettable ad. It’s low-budget, yet high-impact.
Why it works:
Creates an emotional connection
Communicates brand personality
Storytelling > hard selling
2. Product-Focused Demo
Brand: Hydro Flask
Hydro Flask showcases their bottle’s performance in a clear, simple way focusing on product benefits like temperature control, durability, and design.
Why it works:
Highlights the value proposition
Demonstrates key features in action
Builds confidence in product claims
Bonus: Gymshark Demo – See their apparel in action during real workouts.
3. Customer Testimonials at the Forefront
Brand: Glossier
This compilation features various customer reviews and testimonials, providing authentic feedback on Glossier’s products.
Why it works:
Builds trust through real customer experiences.
Offers social proof that resonates with potential buyers.
Highlights diverse perspectives and satisfaction.
4. Viral Online Shop Commercial
Brand: Purple Mattress
Known for their “Raw Egg Test,” Purple Mattress demonstrates the unique support of their mattresses in a memorable and shareable way.
Why it works:
Captures attention with humor and a unique demonstration.
Emphasizes product innovation and effectiveness.
Encourages sharing through its entertaining content.
How to Make Your Ecommerce Video Ads Stand Out
Want your videos to convert like the best brands? Follow these tips:
Use authentic voices: Real customers and real experiences are more persuasive than paid actors.
Keep it short and mobile-friendly: Most shoppers browse on phones. Aim for under 60 seconds.
Tell a story: Even in product demos, narrative matters. Hook, show, call to action.
Leverage Vidlo: Collect and manage video content at scale—perfect for building your video library quickly.
Ecommerce Video Ad Formats That Work for Every Budget
Whether you’re bootstrapping or scaling, you can make ecommerce video work:
📱 DIY Product Videos – Shoot on a phone, edit in-app
🎥 User-Generated Content via Vidlo – Let your happy customers create it for you
💼 Professional Commercials – When you’re ready to scale up with a creative agency
👉 No matter your budget, Vidlo helps you start with real customer videos that resonate.
Tips for Using Video in Your Ecommerce Advertising Strategy
Make the most of your video content by using it strategically:
Placement: Product detail pages, paid ads, emails, landing pages, and social media
SEO Optimization: Use transcripts, captions, and alt tags to improve discoverability
A/B Testing: Compare formats—testimonial vs. product demo—to find what works best for your audience
Get Started with Ecommerce Video Ads Today
Here’s what you need to begin:
✅ A clear product value prop
✅ A way to collect video (like Vidlo!)
✅ A story or testimonial to share
✅ A publishing plan (ads, PDPs, social, etc.)
Why start with Vidlo?
It’s the easiest way to gather ecommerce video testimonials and product stories—no production crew needed. Simply share a link or QR code, and your customers do the rest.
Frequently Asked Questions
What makes a great ecommerce video ad?
A clear message, strong visuals, and authentic voices—ideally in 60 seconds or less.
How can I create ads like these without a big budget?
Use tools like Vidlo to collect real customer content affordably.
Can I use customer videos in my paid ads?
Yes! With Vidlo’s permissions and legal frameworks, you’re covered.
The best ecommerce video ads aren’t always the most polished—they’re the most authentic. They build trust, showcase your product in action, and connect with real people. Whether you’re a small startup or a growing brand, you can tap into the power of video by using content from your happy customers.
Start creating ecommerce video ads that convert—get started with Vidlo today.
