Let’s face it, attracting top talent is more competitive than ever, and candidates today aren’t just looking for a job—they’re looking for a real community and a story they can see themselves in. Employee testimonials bring that story to life, showcasing your team’s actual experiences and culture in a way that attracts the right people. From quick written quotes to heartfelt video testimonials, these insights offer potential hires a glimpse into what makes your company unique, but most importantly, it allows your audience to see your work culture and want to support you even more. In this guide, we’ll dive into the types of employee testimonials, actionable tips for gathering authentic feedback, and how to strategically place testimonials to enhance your work culture. Finally, we’ll explore how Vidlo makes video testimonials easier than ever.
Types of Employee Testimonials
Employee testimonials come in all shapes. Here’s a look at different types and what each can bring to your recruitment or work culture.
Written vs. Video Testimonials
▪️ Written Testimonials: Quick, easy, and to the point, written testimonials are low-cost and low-fuss, which is great if you’re working on a tight deadline. However, they lack the emotional resonance that video can bring.
▪️ Video Testimonials: When it comes to impact, video is the way to go. Watching someone’s facial expressions, hearing their voice, and seeing their enthusiasm leaves a lasting impression. Video testimonials can transform a general description into an emotional connection which can really connect with your audience.
Formal vs. Casual Testimonials
▪️ Formal Testimonials: These are polished, structured, and often focus on professional development, company values, and job satisfaction. They’re ideal for LinkedIn and your company website’s “About Us” page, appealing to potential executives or senior-level talent.
▪️ Casual Testimonials: Casual testimonials feel like friendly chats, where employees share their day-to-day lives or funny stories. This format seems to be more relatable to audiences because it feels real. Shot in a less formal setting, these testimonials offer an inside look at the office vibe, ideal for attracting young professionals or candidates who prioritize culture.
How to Collect Employee Testimonials
Let’s face it—getting people to talk about their workplace experiences on camera can be tricky. But with the right approach, you can gather testimonials that feel natural and authentic.
Best Practices for Requesting Testimonials
1. Pick the Right Moments: Timing is everything. Ask for testimonials after a recent success, like a completed project or a promotion. That’s when employees are most likely to feel positive and engaged.
2. Share the Why: Let employees know how their story could help the company grow. When people understand that their insights could help bring in new colleagues, they’re more likely to open up and give genuine responses.
Questions to Ask Employees
Getting high-quality testimonials starts with asking the right questions. Try these prompts to bring out unique, relatable stories:
▪️ “What do you love most about your role here?”
▪️ “How has the company supported your growth?”
▪️ “What’s a memorable experience you’ve had with your team?”
▪️ “If you were recommending us to a friend, what would you say?”
Asking open-ended questions creates opportunities for employees to share stories, which are often more memorable than generic statements.
Employee Testimonial Examples
We’ve compiled a list of examples that effectively convey their experiences and resonate with audiences. These testimonials not only share personal stories but also serve as powerful tools for attracting potential talent.
▪️ Trinchero family estates (What makes us special)?
▪️ Fabfitfun (What do you love most about the work culture)?
▪️ Zero Latency Houston (What’s your favorite game)?
▪️ Motorola (What makes us an exciting place to work)?
▪️ All American Title Company (Why do you love this job)?
Showcasing Employee Testimonials Effectively
Great testimonials are only effective if they’re seen. Here are the best places to showcase them to potential hires.
Where to Display Testimonials
1.Your Careers Page: This is where candidates go to learn about your company, so make it count. Add video testimonials from employees talking about their experiences to make your company stand out from the rest.
2. Social Media Platforms: Post short video testimonials to platforms like LinkedIn, Instagram, and Facebook to reach a wide audience. Bonus: social algorithms often prioritize video, which means better engagement.
3. Job Listings: A testimonial in a job description, especially a short video clip, can set your post apart and give potential candidates a more personal glimpse of the company.
How to Integrate Testimonials into Recruitment Materials
▪️Recruitment Emails: Adding a short quote or video link in follow-up emails to applicants can keep the excitement alive after they apply.
▪️Virtual Career Fairs and Events: Show video testimonials during presentations to add credibility and personalize your brand.
▪️Onboarding Materials: Including testimonials in onboarding gives new hires an even deeper connection to the company culture from day one.
Using Vidlo for Employee Video Testimonials
Collecting authentic video testimonials can be a daunting task, but Vidlo simplifies the process by making it easy for employees to share their stories directly from their phones or laptops.
Benefits of Video Testimonials
There’s no question that video testimonials have the edge when it comes to making an impact. They offer a dynamic, authentic view into the company, allowing potential hires to see and hear from real employees, which builds instant trust. Video testimonials also stick in people’s minds—candidates are far more likely to remember what they’ve seen and heard than what they’ve read.
How Vidlo Simplifies the Collection Process
Vidlo takes the stress out of video testimonial collection. Here’s how Vidlo can help you gather powerful testimonials effortlessly:
▪️ Easy Access with QR Codes and Links: Vidlo offers a unique URL or QR code feature, allowing employees to start recording with just a scan or tap of a link. This makes it easy to collect testimonials even from remote team members.
▪️ Customizable Prompts: Vidlo’s built-in prompts guide employees, so they know what to talk about without feeling rehearsed. The result? Testimonials that feel natural and genuine.
▪️ Effortless Organization: Vidlo automatically organizes and stores your videos, saving time and making it easy to access testimonials whenever you need them.
Vidlo’s user-friendly platform makes it possible to capture genuine employee stories that do the talking for you. No complicated setup—just authentic, powerful testimonials that can make your recruitment materials shine.
Employee testimonials add a human element to your recruitment efforts, and video testimonials elevate that impact by giving candidates an inside look into your team’s culture. With platforms like Vidlo, gathering these testimonials is easier than ever. By asking the right questions, choosing the right moments, and strategically placing testimonials where candidates will see them, you can create a recruitment experience that speaks directly to your ideal hires. So, whether you’re sharing employee stories on your website, social media, or directly in job listings, these testimonials will build credibility and attract the talent that’s truly a fit for your team.
