A rising CPG protein shake brand partnered with Vidlo to supercharge their customer engagement strategy and drive more conversions. With a focus on authentic, user-generated content (UGC), they used Vidlo to easily collect video testimonials and product feedback from both loyal fans and curious first-timers.
Challenges
Before using Vidlo, the brand struggled to consistently gather high-quality video testimonials and content. Their team found it difficult to scale content capture, especially during in-person events and retail activations. They needed a solution that would streamline the process and generate measurable results.
The Vidlo Strategy
The brand implemented Vidlo across three key customer touchpoints:
Post-Purchase Engagement
Happy customers were sent a Vidlo link via email to capture testimonials from the comfort of their homes. The videos served as powerful social proof and were repurposed across marketing channels.Sampling Events & Brand Activations
At live events, the team used branded signage and a QR code generated by Vidlo to invite attendees to record real-time reactions. As an incentive, participants received 25% off their first purchase, boosting both engagement and conversion.In-Store Engagement
In select grocery stores, a Vidlo QR code was displayed next to the product. Shoppers scanned the code, tried the product, and recorded instant feedback giving the brand valuable UGC and customer data directly from the point of sale.
Results
65% More Content Captured
Compared to previous campaigns, the brand saw a 65% increase in the volume of customer content captured without needing a production crew or manual outreach.32% Sales Lift
By leveraging authentic video testimonials in paid ads, emails, and their website, the brand saw a 32% increase in sales directly tied to the trust and relatability of peer-generated content.Data-Driven Retargeting
Vidlo allowed the brand to collect emails and key feedback from participants, enabling them to retarget prospective customers with personalized offers and introduce them to new products in their lineup.Content Across Channels
Videos were shared across social media, landing pages, and even used in paid ad campaigns bringing real customer voices to the forefront of their marketing strategy.
Why they needed Vidlo?
Vidlo empowered the protein shake brand to scale their video content creation, engage customers at every touchpoint, and drive real business results. With one simple link or QR code, they turned everyday fans into their most powerful marketers.
Your customers have something to say, let them tell the world.
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