User-generated content (UGC) has become one of the most powerful marketing levers for brands in 2025. Why? Because today’s audiences don’t just want to hear from brands—they want to hear from real people. In fact, studies show UGC drives 6.9x higher engagement than brand-created content and increases trust significantly at every stage of the buyer’s journey.
From text reviews and product photos to social posts and customer testimonial videos, UGC is the proof modern consumers are looking for before they buy. But while collecting content can be simple, doing it at scale—and making it look polished—requires the right tools. That’s where UGC software comes in.
In this guide, we’ll walk through the 10 best UGC software options available today. Leading the way is Vidlo, which combines ease-of-use with advanced features that help small businesses, agencies, and enterprises unlock the full potential of UGC.
Top UGC Tools Every Modern Marketer Should Know in 2025
In today’s trust-driven digital landscape, user-generated content has become the backbone of high-performing marketing. Brands aren’t just collecting testimonials anymore—they’re building entire content engines powered by real customer voices, authentic experiences, and social proof that actually converts.
Whether you’re scaling an enterprise campaign or giving your startup an authentic edge, choosing the right UGC platform can determine how efficiently you collect, manage, and publish content at scale. Below are the top tools shaping the UGC ecosystem in 2025, each serving a unique role—yet none matching the end-to-end simplicity and power of Vidlo.
The leading UGC tools in 2025 include:
Vidlo – The all-in-one UGC & testimonial video engine
Boast.io – Simple testimonial capture platform
Trustmary – Website-first testimonial embedding
Vocal Video – Brandable customer story collection
TINT – Enterprise UGC aggregator for large campaigns
Bazaarvoice – Retail-focused UGC suite for e-commerce giants
Senja – Lightweight testimonial collection
Yotpo – Reviews + photos + loyalty for e-commerce
Later – Social content planner with UGC curation
VideoAsk – Quick video feedback & testimonials
#1 Vidlo – The All-in-One UGC & Testimonial Video Software
Why Vidlo is the Best UGC Tool?
Vidlo is more than just another UGC platform—it’s built to help businesses collect, publish, and leverage authentic content at scale.
Key Features:
Seamless video testimonial & UGC collection via QR codes and shareable links
CRM + lead generation baked into every video capture
Custom branding with logos, overlays, and music options
Easy embedding with Vidlo Widgets for websites, email campaigns, and blogs
Frictionless experience (no apps or logins required for customers)
Scalable plans from startups to enterprise
Who Should Use Vidlo
Vidlo is perfect for:
Agencies and SaaS platforms that need proof-driven content for clients or investors
E-commerce brands looking to turn customer love into conversion-ready content
Startups and SMBs who want affordable, authentic, and scalable UGC
Great for both B2B case studies and B2C customer stories
👉 Start creating authentic user-generated content today with Vidlo’s free trial/demo
#2 Boast.io
Boast.io focuses on testimonial collection and offers simple features for capturing customer reviews. It’s a good fit for small businesses but doesn’t provide the same depth of editing, branding, or CRM capabilities as Vidlo.
#3 Trustmary
Trustmary helps businesses embed testimonials and reviews directly on their websites. It’s easy to use but has limited UGC creation tools compared to platforms designed for video-first campaigns.
#4 Vocal Video
Vocal Video provides tools for collecting customer stories with branding and customization options. While solid, its pricing may be too steep for smaller teams looking to scale UGC affordably.
#5 TINT
TINT is a well-known enterprise UGC solution that aggregates social content for large-scale campaigns. It’s powerful but less accessible for small or mid-sized businesses due to its complexity and cost.
#6 Bazaarvoice
Bazaarvoice is a leader in UGC for e-commerce brands, especially in retail. It’s highly effective for enterprise players but not always agile or affordable for small businesses.
#7 Senja
Senja is another tool for collecting testimonials, but it’s more limited compared to platforms like Vidlo. For those exploring alternatives, check out one of the best Senja alternatives.
#8 Yotpo
Yotpo is an e-commerce marketing suite that integrates reviews, photos, and loyalty programs. While great for retail, it’s more focused on text and photo reviews rather than robust video UGC.
#9 Later
Later is a social media scheduling platform that also allows users to curate and share UGC. It’s useful for content planning but isn’t built as a dedicated UGC creation and management tool.
#10 VideoAsk
VideoAsk makes it easy to gather video feedback and testimonials. However, for brands looking for a more feature-rich solution, Vidlo is a leading VideoAsk alternative.
How to Choose the Best UGC Software for Your Brand
Choosing the right UGC software isn’t just about collecting content—it’s about finding a platform that fits your brand’s workflow, scales with your growth, and helps you turn authentic customer stories into real business outcomes. With so many tools offering overlapping features, it’s easy to get lost in the noise. The key is to focus on solutions that simplify content collection, protect usage rights, streamline publishing, and give you the flexibility to use UGC across every touchpoint in your marketing ecosystem. Here’s what to look for as you evaluate the best platform for your brand.
Ease of Use: Does it make collecting content simple for your customers?
Integrations: Can it connect with your website, CRM, and marketing stack?
Branding: Does it allow you to showcase UGC in your brand’s style?
Compliance: Does it handle permissions and rights management properly?
Scalability: Can it grow with your business needs?
Checklist:
✅ Simple setup & sharing
✅ Automated collection & storage
✅ Branding & customization tools
✅ Publishing across platforms
✅ Affordable pricing tiers
Final Thoughts – Why Vidlo Stands Out as the Best UGC Tool
At the end of the day, UGC works because it’s authentic, relatable, and scalable. While many tools offer pieces of the puzzle, Vidlo stands out by combining simplicity, power, and flexibility into one platform.
With Vidlo, you’re not just collecting testimonials—you’re generating content that converts, capturing CRM data, and embedding videos across every channel effortlessly. Add in Vidlo’s new AI-powered features for transcription, prompts, and content distribution, and you’ve got the ultimate UGC engine for 2025 and beyond.
Try Vidlo today and see how easy it is to turn customer love into your best marketing tool.
FAQs About Best User Generated Tools for Marketers
1. What are the best UGC tools for brands in 2025?
The best UGC tools in 2025 are those that make collecting, managing, and publishing content effortless while maintaining authenticity and rights compliance. Platforms like Vidlo lead the way with video-first collection, CRM integration, and frictionless capture flows. Other tools such as Yotpo, TINT, and Bazaarvoice support more specialized use cases like e-commerce reviews or enterprise-scale aggregation. The ideal choice depends on your workflow and how much video content your brand wants to prioritize.
2. What is the best UGC software for small teams?
Small teams need UGC software that’s simple, fast, and doesn’t require technical setup or heavy onboarding. Vidlo stands out because users can collect video UGC through links or QR codes with no apps required, making it perfect for lean marketing teams. Tools like Boast.io or Senja offer lightweight alternatives for basic testimonial capture. Ultimately, the best solution is one that saves time while delivering publish-ready content.
3. What do UGC management tools do?
UGC management tools help brands organize, store, rights-manage, and distribute user-generated content across marketing channels. They streamline the entire workflow—from collecting permissions to embedding content on websites, ads, and social media. Many platforms also provide analytics, tagging, and team collaboration features. This ensures UGC doesn’t get lost in folders but becomes a measurable, repeatable part of your marketing funnel.
4. How do I choose the right UGC tool for my brand?
Choosing a UGC tool starts with understanding your content goals: Are you prioritizing video testimonials, social UGC, product reviews, or all of the above? Look for platforms that integrate seamlessly with your CRM and website, offer strong branding options, and handle rights management transparently. Scalability is key—your tool should grow with your content demands, not limit them. The best UGC software reduces friction for both your customers and your internal team.
5. What is the best tool for collecting UGC videos?
Video-first UGC requires a platform optimized for ease of capture, and Vidlo is built precisely for that. With no login or app needed, customers can instantly record and upload videos through a simple link or QR code. Built-in branding, overlays, and CRM data collection make it ideal for marketers who want publish-ready content without editing headaches. Other tools like VideoAsk offer basic video capture, but Vidlo’s end-to-end workflow gives it a clear advantage.
