User-generated content (UGC) has become one of the most powerful marketing levers for brands in 2025. Why? Because today’s audiences don’t just want to hear from brands—they want to hear from real people. In fact, studies show UGC drives 6.9x higher engagement than brand-created content and increases trust significantly at every stage of the buyer’s journey.
From text reviews and product photos to social posts and customer testimonial videos, UGC is the proof modern consumers are looking for before they buy. But while collecting content can be simple, doing it at scale—and making it look polished—requires the right tools. That’s where UGC software comes in.
In this guide, we’ll walk through the 10 best UGC software options available today. Leading the way is Vidlo, which combines ease-of-use with advanced features that help small businesses, agencies, and enterprises unlock the full potential of UGC.
#1 Vidlo – The All-in-One UGC & Testimonial Video Software
Why Vidlo is the Best UGC Tool
Vidlo is more than just another UGC platform—it’s built to help businesses collect, publish, and leverage authentic content at scale.
Key Features:
Seamless video testimonial & UGC collection via QR codes and shareable links
CRM + lead generation baked into every video capture
Custom branding with logos, overlays, and music options
Easy embedding with Vidlo Widgets for websites, email campaigns, and blogs
Frictionless experience (no apps or logins required for customers)
Scalable plans from startups to enterprise
Who Should Use Vidlo
Vidlo is perfect for:
Agencies and SaaS platforms that need proof-driven content for clients or investors
E-commerce brands looking to turn customer love into conversion-ready content
Startups and SMBs who want affordable, authentic, and scalable UGC
Great for both B2B case studies and B2C customer stories
👉 Start creating authentic user-generated content today with Vidlo’s free trial/demo
#2 Boast.io
Boast.io focuses on testimonial collection and offers simple features for capturing customer reviews. It’s a good fit for small businesses but doesn’t provide the same depth of editing, branding, or CRM capabilities as Vidlo.
#3 Trustmary
Trustmary helps businesses embed testimonials and reviews directly on their websites. It’s easy to use but has limited UGC creation tools compared to platforms designed for video-first campaigns.
#4 Vocal Video
Vocal Video provides tools for collecting customer stories with branding and customization options. While solid, its pricing may be too steep for smaller teams looking to scale UGC affordably.
#5 TINT
TINT is a well-known enterprise UGC solution that aggregates social content for large-scale campaigns. It’s powerful but less accessible for small or mid-sized businesses due to its complexity and cost.
#6 Bazaarvoice
Bazaarvoice is a leader in UGC for e-commerce brands, especially in retail. It’s highly effective for enterprise players but not always agile or affordable for small businesses.
#7 Senja
Senja is another tool for collecting testimonials, but it’s more limited compared to platforms like Vidlo. For those exploring alternatives, check out one of the best Senja alternatives.
#8 Yotpo
Yotpo is an e-commerce marketing suite that integrates reviews, photos, and loyalty programs. While great for retail, it’s more focused on text and photo reviews rather than robust video UGC.
#9 Later
Later is a social media scheduling platform that also allows users to curate and share UGC. It’s useful for content planning but isn’t built as a dedicated UGC creation and management tool.
#10 VideoAsk
VideoAsk makes it easy to gather video feedback and testimonials. However, for brands looking for a more feature-rich solution, Vidlo is a leading VideoAsk alternative.
How to Choose the Best UGC Software for Your Brand
When evaluating the best UGC software, keep these factors in mind:
Ease of Use: Does it make collecting content simple for your customers?
Integrations: Can it connect with your website, CRM, and marketing stack?
Branding: Does it allow you to showcase UGC in your brand’s style?
Compliance: Does it handle permissions and rights management properly?
Scalability: Can it grow with your business needs?
Checklist:
✅ Simple setup & sharing
✅ Automated collection & storage
✅ Branding & customization tools
✅ Publishing across platforms
✅ Affordable pricing tiers
Final Thoughts – Why Vidlo Stands Out as the Best UGC Tool
At the end of the day, UGC works because it’s authentic, relatable, and scalable. While many tools offer pieces of the puzzle, Vidlo stands out by combining simplicity, power, and flexibility into one platform.
With Vidlo, you’re not just collecting testimonials—you’re generating content that converts, capturing CRM data, and embedding videos across every channel effortlessly. Add in Vidlo’s new AI-powered features for transcription, prompts, and content distribution, and you’ve got the ultimate UGC engine for 2025 and beyond.
Try Vidlo today and see how easy it is to turn customer love into your best marketing tool.
