Social proof is extremely impactful to your customers’ purchasing behavior. You might be wondering… what exactly is social proof? According to SproutSocial, “Social proof is the psychological concept that people are influenced in their decision making by others, compelling them to act within societal norms or expectations”. When your brand features content made by your satisfied customers, your content will add to your social proof
It is important for your brand to feature testimonials and reviews on your social media, website, email campaigns, and ads. Potential customers will be able to see how your brand makes customers happy, causing them to trust your brand, and be more likely to purchase from your brand.
There is a growing need for effective social proof tools in today’s digital age. By using these tools, your brand will stand out against competitors. Don’t know where to start looking? Vidlo has compiled a list of the must have social proof tools to improve customer trust!
Vidlo
Vidlo is a platform that allows your brand to create a UGC, or testimonial campaign in under 5 minutes. Your brand has the ability to customize the look, sound, and feel of your campaign and can also choose the type of video you want your audience to create.. Many times, people will post about a brand and not mention the brand’s name. Imagine your product going viral, but no one knows that your brand made it! Vidlo solves this issue by adding your branding to each video made. After your customers record their video, you can also capture data from your audience or customer. This is a great way to collect data from your customers to understand them better. Then, the video goes to your Vidlo dashboard, and you can view all the data collected in our analytics section. Additionally, Vidlo lets your customer save their video, or post it directly to TikTok right after they are done creating it!
Vidlo makes it very easy for your brand to collect videos, as well as your customers to share your brand. The video testimonials your brand creates are amazing for social proof. Your brand can use these videos in your marketing strategy in multiple ways. Some great places to use your video testimonials are in advertisements, social media, your website, a wall of love, and email campaign. When your potential customers see in your marketing that your customers are happy, and want to share your brand, they will be more likely to purchase from your brand. Also, giving your customers the power to save, and/or share, their testimonials immediately allows your brand’s reach to be increased. By showcasing your customer testimonial videos, you allow your potential customers to trust and get excited about experiencing your brand for themselves.
To learn more about Vidlo, check out our 3 minute demo!
Provely
Provely is a great platform to use if you want to appear as the most credible brand amongst competitors. They have professed that their tools can increase conversions by adding social proof, urgency, credibility to your website. The ability to showcase feedback in real time will be extremely beneficial to your brand. Provely offers your brand with other tools that will improve your website and lead to more conversions. Some examples are: displaying coupons, low stock alerts, live visitors on your website, and the ability to view live conversions!
Provely allows your brand to build credibility and trust by adding reviews to your website within 60 seconds with their “Review/Rating” feature. This allows there to be new reviews displayed on your website consistently. The tool offers a diverse range of feedback to potential customers, which will increase their trust in your brand. Also, since their tool shows how long ago the review or rating was submitted, it allows your brand to build credibility.
FOMO
FOMO is another great software that helps contribute positively towards social proof. FOMO has tools that help you display real time activity notifications on your website. Even better, they let you customize how these notifications appear on your website. This allows your brand to control the design and messaging being shown to your customers. These real time activity notifications create a sense of urgency for your customers to complete their purchase. At the same time, your potential customers will trust your brand quickly, and will want to make a purchase ASAP.
TrustPulse
TrustPulse is another effective social proof notification tool. Their tools allow your brand to customize the type of social proof notification that shows up. One unique feature that makes them differ from FOMO is the ability to target a specific audience. You would not want a notification about men’s shoes being purchased to show up for someone looking at women’s shoes. Being able to target the specific audience will increase the notification’s effectiveness. In return, this will boost conversions and trust for your brand.
Viral Nation
Viral Nation offers your brand access to influencer collaborations. Their customers include smartwater, Walmart, Energizer, and other reputable brands. Collaborating with influencers can be a good option for your brand if you want to increase the reach of your brand. Since influencers have large followings, they are able to get a lot of people to hear about your brand. One unique tool Viral Nation has is CreatorOS. CreatorOS gives your brand the ability to manage and see all the analytics about your collaborations. Influencer endorsements help your brand build trust with your customers since potential customers trust influencers to only collaborate with brands that they support. So, by using influencer endorsements in your marketing, your brand is able to contribute positively to social proof.
Case Study Buddy
Case Study Buddy offers your B2B brand the ability to create, and share, case studies. Case studies are a great tool to use to build consumer trust. When companies are considering your brand, it is important for them to see that other companies were satisfied with your services. This social proof tool allows your brand to easily create effective and strong case studies that will impress your potential clients. Their process includes strategy, buy-in, project management, research & interview, case study writing, and package & launch. Since they help your brand with every step, your brand will have detailed, high quality success stories that show credibility and increase trust.
ProveSource
ProveSource is a versatile social proof tool. They have many features, including live visitor count, recent sale notifications, timing rules, and more. ProveSource provides your brand with multiple elements that contribute towards social proof. Two unique features that we have not seen on other platforms are the “all time high” feature, and the social counter feature. All time high shows all time events in the event that your brand does not have many visitors. The social count feature shows your brands’ follower amount on your chosen social media platforms. These social proof tools combined will help your brand build trust with your customers, and help you stand out against competitors.
SurveyMonkey
SurveyMonkey is a great tool to use for customer feedback surveys. They provide your brand with survey templates that fit your needs. Some examples are event feedback, meeting feedback, and product testing. SurveyMonkey helps your brand create surveys and manage the feedback in an effective way. This makes the collection and analyzing process seamless. A big benefit of collecting feedback from your customers is the ability to improve your brand, or your offerings, according to the feedback given. Maybe your customers like your products, but they struggled figuring out how to use them. Or, your customers would like to see more color options. When you address feedback, and implement it in your business, your customers will be more likely to share your brand with their peers because they feel seen and heard. Additionally, you can feature the feedback collected on your website. This ensures that potential customers know how your customers feel about your brand, and will cause them to trust your brand more.
Loox
Loox provides your brand with the ability to showcase photo and video reviews of your brand. Loox allows your brand to collect, manage, and import reviews. They offer many widget styles for your brand to display visual reviews on your website, ensuring that they are displayed cleanly. It is an easy process to collect and showcase reviews for your potential customers to see. Visual reviews end up being extremely impactful since your potential customers can see the emotion brought by your offerings. Also, they are able to picture how they would incorporate your products into their own lives. By including visual reviews in your marketing, you are building trust with potential customers, and increasing conversions.
TrustLock
TrustLock offers your brand with tools to prove that your brand is legit. Consumers might be hesitant to trust new brands, but with a trust badge they know that your brand has been vetted by TrustLock. There are 3 badges offered: verified business, verified SSL secure, and verified safe privacy. These visual badges will increase trust in your brand, and will cause less people to hesitate from purchasing. The visual below shows the journey your customers go through, and how the badges impact their decision.
Importance of Social Proof Tools
Social proof should be a big aspect of your brand’s marketing strategy. Without proper social proof materials, your brand will appear as not trustworthy, and potential customers will choose to purchase from competitors that have a stronger presence. Vidlo recommends using the tools in this article to improve your brand’s social standing, as well as increase conversions. We also advise using Vidlo for your video testimonial campaigns, to ensure the videos you share are branded and emotionally connect with potential customers. To learn more about Vidlo, go to https://vidlo.video/ to sign up for a free trial.
